Logos and Branding
Here's a quick guide to the use of Rotary branding and the club logo.
 
This is Rotary International's "Mark of Excellence" and can only be used in conjunction with the club logo and typically it should appear around 4 times larger than the club logo.
 
Our colors are Rotary Azure Blue and Rotary Gold. There is a secondary palette of colours and these can be viewed at Rotary Blue. CLICK HERE
 
FONT
  • Frutiger is the primary typeface
  • Sentinel is the secondary typeface
  • Open Sans to be used if Frutiger not available - Preferred use.
  • Arial Narrow for MS Applications
Logos can be downloaded from the Rotary Brand Centre using member access.
Click Here for Rotary Brand Centre

Mark of Excellence only to be used in conjunction with Club Logo.

Preferred.

Mark of Excellence in Azure.

Only to be used where Gold is not practical.

Mark of Excellence in Black.

Only to be used where Gold is not practical.

Full Club Logo for use in official correspondence. Letterheads etc.
 
Preferred

Full Club Logo - Azure

Only to be used where full colour is not practical.

Full Club Logo - Black 

Only to be used where full colour is not practical.

Simplified Short Club Logo - Colour
This was originally intended for digital applications but there is a growing trend to use the shorter name and digital wheel in many applications.
Preferred

Simplified Short Club Logo - Azure

Only to be used where full colour is not practical.

Simplified Short Club Logo - Black. 

Only to be used where full colour is not practical.

End Polio Now Logo with Wheel.
End Polio - Simple Version
Rotary International Annual Theme 2022-23
 
This is ONLY to be used for INTERNAL communications. For example: Club PowerPoints, Club Newsletters, The Scoop, Weekly Bulletin etc.
 
Its purpose is to provide a focus for club activities throughout the year and it changes with each incoming President.
 
The Rotary Motto is "Service Above Self" and can be used as a Tagline.
 
At our recent Strategy session, we developed a Club Tagline. "Together Serving"
Areas of Focus Logos, group or individual ones with or without text can be downloaded from the Brand Centre.
QR Code for Southampton Rotary Club Website. 
To be used in posters etc. Before printing check that it works by using your phone scanner.
 
What is a QR Code?
A Quick Response Code typically abbreviated to  QR code is a type of matrix barcode invented in 1994 by the Japanese automotive company Denso Wave and since COVID-19 has seen a resurgence in use.
 
Background.

For many years, the wheel stood alone as our logo. Although the words “Rotary International” are embedded in the wheel, they’re hard to read from a distance. So in 2013, Rotary expanded the official logo to include the word “Rotary” next to the wheel.

The Rotary wheel remains our mark of excellence. In addition to being part of the official logo, it may be enlarged for greater impact and used separately but near the logo. 

Logos and Branding